Competitive intelligence : create an intelligent organization and compete to win
著者
書誌事項
Competitive intelligence : create an intelligent organization and compete to win
Kogan Page, 2000
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注記
Includes bibliographical references (p. [248]) and index
内容説明・目次
内容説明
Competitive intelligence and analysis are essential elements of any business marketing and business strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. This manual demonstrates, from an international perspective, how to plan, prepare and implement an efficient competitive intelligence system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, Internet and electronic databases, setting up an intelligence library, data mining, budget constraints and legal considerations. Case studies are included.
目次
- Competitive intelligence (CI)
- competitive analysis
- setting up a CI project
- finding the information you need
- sources of information
- online and electronic sources of information
- analysis - turning information into intelligence
- analyzing your company through benchmarking
- presenting and using your findings
- additional CI tools and techniques
- ethical and legal considerations
- CI around the world
- establishing a CI function in your business
- protecting your company from competitors
- competitive intelligence in action.
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