The international dictionary of marketing : over 2,000 professional terms & techniques
著者
書誌事項
The international dictionary of marketing : over 2,000 professional terms & techniques
Kogan Page, 2002
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内容説明・目次
内容説明
Written in clear English, this title provides descriptions of the techniques, practices, terminology and jargon used in all marketing-related areas. Presented alphabetically in the book, these include the areas of: marketing communications, the media, advertising, public relations, sales promotion, corporate communications and the Internet. It seeks to be useful to professional practitioners as well as to students.
目次
An alphabetical listing of marketing terms.
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