Internal marketing : tools and concepts for customer-focused management

Author(s)

Bibliographic Information

Internal marketing : tools and concepts for customer-focused management

Pervaiz K. Ahmed and Mohammed Rafiq

(The Marketing series)

Butterworth-Heinemann, 2002

Available at  / 7 libraries

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Note

"Published in association with the Chartered Institute of Marketing"

Includes bibliographical references and index

Related Books: 1-1 of 1

Details

  • NCID
    BA56756956
  • ISBN
    • 0750648384
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Oxford ; Tokyo
  • Pages/Volumes
    x, 299 p.
  • Size
    24 cm
  • Parent Bibliography ID
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