The hero and the outlaw : building extraordinary brands through the power of archetypes

Author(s)

• Rees, Mark Nicholas Alban
• Pearson, Carol

Bibliographic Information

The hero and the outlaw : building extraordinary brands through the power of archetypes

Margaret Mark and Carol S. Pearson

McGraw-Hill, c2001

Note

Includes bibliographical references and index.

Details

• NCID: BA58756800
• ISBN:
  • 0071364153
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: xii, 384 p
• Size: 24 cm.
• Classification:
  • DC21 : 658.827
• Subject Headings:
  • LCSH : Product management
  • LCSH : Brand name products
  • LCSH : Personality