Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation

著者

• Sutton, Robert I.

書誌事項

Weird ideas that work : 11 1/2 practices for promoting, managing, and sustaining innovation

Robert I. Sutton

Free Press, c2002

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Introduces the proven rules that a company can use to promote innovation, arguing that the corporate world should hire misfits and encourage them to defy the existing culture and actively consider ideas that appear ridiculous or impractical.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA65358331
• ISBN:
  • 0743212126
• LCCN: 2001033657
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: viii, 232 p.
• 大きさ: 25 cm
• 分類:
  • LCC : HD53
  • DC21 : 658
• 件名:
  • LCSH : Creative ability in business -- Management
  • LCSH : Organizational change -- Management