Building, leading, and managing strategic alliances : how to work effectively and profitably with partner companies
著者
書誌事項
Building, leading, and managing strategic alliances : how to work effectively and profitably with partner companies
AMACOM, c2002
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This work illustrates the different types of strategic alliances and how to structure them to achieve the goals of the component companies. It spells out the five different alliance types and determines which is right for your company and contains sample legal documents and agreements.
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