書誌事項

International business

Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

Thomson/South-Western, c2005

7th ed., domestic student ed

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大学図書館所蔵 件 / 12

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注記

Includes indexes

Inset: 1 folded col. map

内容説明・目次

内容説明

Offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.

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