McQuail's mass communication theory

Author(s)

• McQuail, Denis

Bibliographic Information

McQuail's mass communication theory

Denis McQuail

Sage Publications, 2005

5th ed

• : pbk

Other Title

Mass communication theory

Note

Includes bibliographical references (p. [571]-608) and indexes

Description and Table of Contents

Description

OVER 80,000 COPIES SOLD! The Fifth Edition of this bestselling textbook provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Fully revised, and with new student-friendly features, McQuail's Mass Communication Theory: offers an integrated treatment of the major components of mass communication - the sender, the message, and the audience; considers all the diverse forms of mass communication in contemporary societies - television, radio, newspapers, film, music, the internet and other forms of new media; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. Thoroughly up-to-date, this new edition includes: - a glossary of nearly a hundred key terms in media and communication - additional pedagogical features, such as break out boxes and end of chapter summaries - more contemporary media examples The Fifth Edition takes full account of recent theory and research, particularly in relation to new media, globalization and topics related to cultural production (such as advertising, fashion and merchandizing). In this way, McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

Table of Contents

PART ONE: PRELIMINARIES Introduction to the Book The Rise of Mass Media PART TWO: THEORIES Concepts and Models for Mass Communication Theory of Media and Theory of Society Mass Communication and Culture New Media - New Theory? Normative Theory of Media and Society PART THREE: STRUCTURES Media Structure and Performance Principles and Accountability Media Economics and Governance Global Mass Communication PART FOUR: ORGANIZATIONS The Media Organization Pressures and Demands The Production of Media Culture PART FIVE: CONTENT Media Content Issues, Concepts and Methods of Analysis Media Genres and Texts PART SIX: AUDIENCES Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and Models of Media Effects Socio-Cultural Effects News, Public Opinion and Political Communication Epilogue The Future of Mass Communication

by "Nielsen BookData"

Details

• NCID: BA72240207
• ISBN:
  • 1412903726
  • 1412903718
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 616 p.
• Size: 24 cm
• Classification:
  • LCC : P90
  • NDC9 : 361.45
  • DC20 : 302.2301
• Subject Headings:
  • LCSH : Mass media