Small business management : an entrepreneur's guidebook
著者
書誌事項
Small business management : an entrepreneur's guidebook
McGraw-Hill/Irwin, c2006
5th ed
- : international ed
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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: international ed ISBN 9780071244640
内容説明
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Fifth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses.
目次
PART I The Dynamic Role Of Small BusinessChapter 1 The Growing Importance of Small Business Chapter 2 Challenging Opportunities in Small Business Chapter 3 Forms of Ownership of Small Business PART II How To Plan And Organize A BusinessChapter 4 Becoming the Owner of a Small Business Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your BusinessPART III How To Market Goods and ServicesChapter 7 Developing Marketing Strategies Chapter 8 Promoting and Distributing PART IV How To Organize and Manage the BusinessChapter 9 How to Obtain and Manage Human Resources and Diversity in Small CompaniesChapter 10 Maintaining Good Relationships with Your Employees and Their Representatives PART V How To Operate The BusinessChapter 11 Obtaining and Laying Out Operating Facilities Chapter 12 Purchasing, Inventory, and Quality Control PART VI Basic Financial Planning and ControlChapter 13 Profit Planning Chapter 14 Budgeting and Controlling Operations and Taxes Chapter 15 Using Computer Technology in Small Businesses PART VII Providing Security For The BusinessChapter 16 Risk Management, Insurance, and Crime Prevention Chapter 17 Maintaining Good Government Relations and Business Ethics Chapter 18 Planning for the Future of Family-Owned Businesses
- 巻冊次
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ISBN 9780072972566
内容説明
Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. "Small Business Management, Fifth Edition", takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, "Small Business Management" takes a pragmatic "how-to" perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. All three authors, Megginson, Byrd and Megginson, have had meaningful experiences in the "real world" as an owner, manager or employee of one or more small businesses.
目次
PART I The Dynamic Role Of Small Business Chapter 1 Starting Your Small Business Chapter 2 Family-Owned Businesses Chapter 3 Forms of Ownership of Small Business PART II How To Plan And Organize A Business Chapter 4 Becoming the Owner of a Small Business Chapter 5 Planning, Organizing and Managing a Small Business Chapter 6 How to Obtain the Right Financing for Your Business PART III How To Market Goods and Services Chapter 7 Developing Marketing Strategies Chapter 8 Promoting and Distributing PART IV How To Organize and Manage the Business Chapter 9 How to Obtain and Manage Human Resources and Diversity in Small Companies Chapter 10 How to Maintain Good Relationships with Your Employees and Their Representatives PART V How To Operate The Business Chapter 11 Obtaining and Laying Out Operating Facilities Chapter 12 Purchasing, Inventory, and Quality Control PART VI Basic Financial Planning and Control Chapter 13 Profit Planning Chapter 14 Budgeting and Controlling Operations and Taxes Chapter 15 Using Computer Technology in Small Businesses PART VII Providing Security For The Business Chapter 16 Risk Management, Insurance, and Crime Prevention Chapter 17 Maintaining Good Government Relations and Business Ethics
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