How to grow when markets don't
著者
書誌事項
How to grow when markets don't
Warner Books, 2004, c2003
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注記
Includes index
内容説明・目次
内容説明
In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.
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