The secret sales pitch : an overview of subliminal advertising

Author(s)

• Bullock, August

Bibliographic Information

The secret sales pitch : an overview of subliminal advertising

by August Bullock

Norwich Publishers, c2004

• : pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA79108343
• ISBN:
  • 0974264008
• LCCN: 2003109700
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: San Jose, Calif.
• Pages/Volumes: 272 p.
• Size: 23 cm
• Classification:
  • LCC : HF5827.9
  • DC22 : 659.1/01/9
• Subject Headings:
  • LCSH : Subliminal advertising
  • LCSH : Advertising
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Marketing
  • LCSH : Subliminal perception