International advertising and communication : current insights and empirical findings

著者

    • Diehl, Sandra
    • Terlutter, Ralf

書誌事項

International advertising and communication : current insights and empirical findings

Sandra Diehl, Ralf Terlutter (eds)

(Gabler Edition Wissenschaft, . Forschungsgruppe Konsum und Verhalten)

Deutscher Universitäts-Verlag, 2006

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注記

Includes bibliographical references

内容説明・目次

内容説明

The book presents a wide selection of studies and works in the area of international communication including seven main areas: Advertising and Communication Effects; Advertising and Information Processing; Communication and Branding; Emotional, Social and Individual Aspects of Communication; Communication and New Media; International Advertising and, finally, Perspectives on the Future of International Advertising

目次

Mit Beitragen von Dieter Ahlert, Vanessa Apaolaza Ibanez, Silke Bambauer, Fred Bronner, Kara Chan, Patrick De Pelsmacker, Sandra Diehl, Franz-Rudolf Esch, Heribert Gierl, Flemming Hansen, Patrick Hartmann, Hans Hoeken, Wim Janssens, Heikki Karjaluoto, Peter Kenning, Greg Kiss, Mandy Klerkx, Tobias Langner, Matti Leppaniemi, Steen Lundsteen, Gunnar Mau, Young Sook Moon, Barbara Mueller, Peter Neijens, Shintaro Okazaki, Jorgen Kai Olsen, Larry Percy, Hilke Plassmann, Guido Purper, John R. Rossiter, Simone Roth, Jari Salo, Gunter Silberer, Jaakko Sinisalo, Edith Smit, Kristina Strodter, Marijntje Stuurman, Charles R. Taylor, Dirk Temme, Ralf Terlutter, Bas van den Putte, Renske van Enschot, Lex van Meurs, Margot van Mulken, Kerstin Weihe, Peter Weinberg und Krystie Wong.

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詳細情報

  • NII書誌ID(NCID)
    BA79357370
  • ISBN
    • 3835004557
  • 出版国コード
    gw
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Wiesbaden
  • ページ数/冊数
    x, 513 p.
  • 大きさ
    21 cm
  • 分類
  • 親書誌ID
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