Reputation management : the key to successful public relations and corporate communication
著者
書誌事項
Reputation management : the key to successful public relations and corporate communication
Routledge, c2007
- : pbk
- : hbk
大学図書館所蔵 件 / 全11件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
この図書・雑誌をさがす
注記
Includes bibliographical references (p. 409-419) and index
内容説明・目次
内容説明
Reputation management is the most important theme in corporate and organizational communication today. Leading corporate communicators and educators John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. Heads of government and non-profit agencies don't do much better managing the reputation asset, as recent scandals demonstrate. Yet, when leaders get reputation right over the long term, they follow certain principles, like the ones described here for the first time by Joe Hardy, one of the world's most successful builders.
This book is a how-to guide for professionals and students in public relations and corporate communication, as well as for CEOs and other leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units (media relations, employee communication, government relations, and investor relations, for example), the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is this rare book that focuses on practical solutions. Each chapter is fleshed out with real-world experience by the authors and their 25 contributors, including Lynn Appelbaum, The City College of New York; Gail Belmuth, International Flavors & Fragrances, Inc.; Kenneth Berkowitz, Healthcare Marketing and Communications Council; Roberta Bowman, Duke Energy Carolinas (formerly, Duke Power); Sandra Boyette, Wake Forest University; Andrea Coville and Ray Thomas, Brodeur; Lou Capozzi, Publicis; Steve Doyal, Hallmark; Anthony Ewing, Logos Consulting Group; Ed Ingle, Microsoft Corporation; James Lukaszewski, The Lukaszewski Group; Tim McMahon, McMahon Marketing; and Judy Voss, the Public Relations Society of America.
目次
Preface
Acknowledgements
About the Authors
About the Contributors
1. Reputation Management
2. Ethics and Communication
3. Media Relations
4. New Media by Andrea Coville and Ray Thomas
5. Employee Communication by the Authors with Significant Contributions by Jeff Grimshaw
6. Government Relations by Ed Ingle
7. Community Relations
8. Investor Relations
9. Global Corporate Communication by Lynn Appelbaum and Gail S. Belmuth
10. Integrated Communication by Tim McMahon
11. Issues Management
12. Crisis Communication
13. Corporate Responsibility by Anthony Ewing
14. Challenges and Opportunities in Public Relations and Corporate and Organizational Communication
「Nielsen BookData」 より