Visual research : an introduction to research methodologies in graphic design
著者
書誌事項
Visual research : an introduction to research methodologies in graphic design
Ava, c2005
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内容説明・目次
内容説明
Explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
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