Managing business in a multi-channel world : success factors for E-business

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書誌事項

Managing business in a multi-channel world : success factors for E-business

Timo Saarinen, Markku Tinnilä, Anne Tseng, [editors]

Idea Group Pub., c2006

  • : hard
  • : soft
  • : ebook

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注記

Summary: "This book is designed to address the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace"--Provided by publisher

Includes bibliographical references and index

内容説明・目次

内容説明

Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channel environment. While many e-business books provide anecdotal descriptions of what went wrong, few provide structure or insights into how best to utilize the internet as a business channel. Forward-thinking organizations can use this book to build considerable competitive advantage from the examples of first-movers and new business models.

目次

  • Section 1. Multi-Channel Perspectives
  • Section 2. Markets, Strategies And Networks - How To Succeed In E-Business: New Markets: Opportunities Revealed
  • Section 3. Envisioning The Future Of The Digital World: New Frameworks And Intermediaries

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