Air transportation : a management perspective

著者

書誌事項

Air transportation : a management perspective

John G. Wensveen

Ashgate, c2007

6th ed

  • : pbk
  • : hbk

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Now in its Sixth Edition, "Air Transportation" by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management.In addition to explaining the fundamentals, this book now takes the reader to the leading edge of the discipline, using past and present trends to forecast future challenges the industry may face and encouraging the reader to really think about the decisions a manager implements. The Sixth Edition contains updated material on airline passenger marketing, labor relations, financing and heightened security precautions.Arranged in sharply focused parts and accessible sections, the exposition is clear and reader-friendly. "Air Transportation" is suitable for almost all aviation programs that feature business and management. Its accessible structure and style make it highly suitable for modular courses and distance learning programmes, or for self-directed study and continuing personal professional development.

目次

  • Preface
  • Aviation: an overview
  • Historical perspective
  • Air transportation: regulators and associations
  • The general aviation industry
  • The airline industry
  • Economic characteristics of the airlines
  • Airline management and organization
  • Forecasting methods
  • Airline passenger marketing
  • Airline pricing, demand, and output determination
  • Air cargo
  • Principles of airline scheduling
  • Fleet planning: the aircraft selection process
  • Airline labor relations
  • Airline financing
  • International aviation
  • Appendices
  • Index.

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