Social entrepreneurship : a modern approach to social value creation

著者

    • Brooks, Arthur C.

書誌事項

Social entrepreneurship : a modern approach to social value creation

Arthur C. Brooks

(Entrepreneurship series)

Pearson/Prentice Hall, c2009

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

For undergraduate and graduate courses in social entrepreneurship and nonprofit management. This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools.

目次

Chapter 1: An Introduction to Social EntrepreneurshipChapter 2. Ideas and opportunitiesChapter 3. Developing the social enterprise conceptChapter 4. Social enterprise business plansChapter 5. Measuring Social ValueChapter 6. Earned incomeChapter 7. Donations and government incomeChapter 8. Entrepreneurial fundraising and marketingChapter 9. Launch, growth, and goal attainment

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