Social entrepreneurship : a modern approach to social value creation

著者

    • Brooks, Arthur C.

書誌事項

Social entrepreneurship : a modern approach to social value creation

Arthur C. Brooks

(Entrepreneurship series)

Pearson/Prentice Hall, c2009

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

This text brings together the established pedagogy of entrepreneurship with cutting edge nonprofit and public management tools. Measuring social value, earned income, donations and government income, entrepreneurial fundraising and marketing, and social enterprise business plans. For the entrepreneur who seeks to understand the social and non-for-profit sectors.

目次

Chapter 1: An Introduction to Social Entrepreneurship Chapter 2. Ideas and opportunities Chapter 3. Developing the social enterprise concept Chapter 4. Social enterprise business plans Chapter 5. Measuring Social Value Chapter 6. Earned income Chapter 7. Donations and government income Chapter 8. Entrepreneurial fundraising and marketing Chapter 9. Launch, growth, and goal attainment

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