Pricing perspectives : marketing and management implications of new theories and applications
著者
書誌事項
Pricing perspectives : marketing and management implications of new theories and applications
Palgrave Macmillan, 2008
- : hardback
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
目次
- PART I: HISTORICAL AND NEW PRICING PERSPECTIVES Putting pricing experience in perspective: A satirical view from Victorian America
- A. C. Holden Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment
- H. Estelami PART II: VALUE BASED PRICING Does being good pay off? An application of the negativity bias to consumers' price response to social product information
- D. C. Moosmayer Reference points beyond price - fairness effects in customer choices
- C. Mathies Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland
- J. Hari, N. Karathanasis and S. Burri PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY Exploring the role of information and confidence in price fairness judgments
- S. Rothenberger, D. Grewal and G. Iyer Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry
- R. Egger and I. Walters PART IV: SECTORAL PRICING Revenue Management and its application within the hospitality industry: History and future development
- M. B. Baltazar The link between transfer pricing in accounting and marketing
- C. Mitter and F. Siems
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