Managerial economics : economic tools for today's decision makers

書誌事項

Managerial economics : economic tools for today's decision makers

Paul G. Keat, Philip K. Y. Young

Prentice Hall, c2009

6th ed

大学図書館所蔵 件 / 3

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The sixth edition of 'Managerial Economics' includes: a new chapter on the multinational corporation and globalization, new examples throughout the text, specific lists of learning objectives, and a greater focus on the application of regression analysis and forecasting to business problems.

目次

Chapter 1. Introduction Chapter 2. The firm and its goals Chapter 3A. Supply and demand Appendix 3. The mathematics of supply and demand Chapter 4. Demand elasticity Appendix 4. Applications of supply and demand Chapter 5. Demand estimation and forecasting Chapter 6. The theory and estimation of production Appendix 6A. The production of services Appendix 6B. The multiple-input case Appendix 6C. Expressing the production function with the use of calculus Chapter 7. The theory and estimation of cost Appendix 7A. A mathematical restatement of the short-run cost function Appendix 7B. The estimation of cost Chapter 8. Pricing and output decisions: perfect competition and monopoly Appendix 8A. The use of calculus in pricing and output decisions Appendix 8B. Break-even analysis (volume-cost-profit) Chapter 9. Pricing and output decision: monopolistic competition and oligopoly Chapter 10. Special pricing practices Chapter 11. Game theory and asymmetric information Chapter 12. Capital budgeting and risk Appendix 12A. The value of a corporation Chapter 13. The multinational corporation and globalization Chapter 14. Government and industry: challenges and opportunities for today's manager Chapter 15. Managerial economics in action Part 1. Beverage industry survey Part 2. The business planning process Appendix 15A. Beverage industry executives Appendix A. Statistical and financial tables Index Online appendices Review of mathematical concepts used in managerial economics Linear programming Calculations for the time value of money Solutions to odd-numbered problems

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA9178002X
  • ISBN
    • 9780136040040
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Upper Saddle River, N.J.
  • ページ数/冊数
    xxiii, 598 p.
  • 大きさ
    26 cm
  • 分類
  • 件名
ページトップへ