Marketing communication and promotion : text and cases

Author(s)

• Nickels, William G.

Bibliographic Information

Marketing communication and promotion : text and cases

William G. Nickels

（Grid series in marketing）

Grid, c1984

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BB00445926
• ISBN:
  • 0882442643
• LCCN: 83001691
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: x, 494 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.123
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA04527854