Destination branding : creating the unique destination proposition

Author(s)

• Morgan, Nigel
• Pritchard, Annette
• Pride, Roger

Bibliographic Information

Destination branding : creating the unique destination proposition

Nigel Morgan and Annette Pritchard, Roger Pride

Butterworth-Heinemann, 2010

Rev. 2nd ed

Note

Includes bibliographical references and index

"Revised second edition published 2010"--T.p. verso

Details

• NCID: BB00622726
• ISBN:
  • 9781856178204
• Country Code: ne
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Amsterdam
• Pages/Volumes: xxxvii, 314 p.
• Size: 24 cm
• Classification:
  • DC22 : 338.47910688
• Subject Headings:
  • LCSH : Advertising -- Tourism
  • LCSH : Tourism -- Marketing