The presentation secrets of Steve Jobs : how to be insanely great in front of any audience

著者

書誌事項

The presentation secrets of Steve Jobs : how to be insanely great in front of any audience

Carmine Gallo

McGraw-Hill, c2010

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注記

Added postscript: p. 219-234 (xviii, 254 p.)

Includes bibliographical references and index

内容説明・目次

内容説明

"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." Cliff Atkinson, author of Beyond Bullet Points and The Activist AudienceApple CEO Steve Jobs's wildly popular presentations have set a new global gold standard-and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. Watch Carmine Gallo describe how you can inspire, motivate, and lead your team to do "insanely great" things."No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." Rob Enderle, The Enderle Group "Now you can learn from the best there is both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

目次

1. Set the Theme 2. Demonstrate Enthusiasm 3. Provide an Outline 4. Make Numbers Meaningful 5. Try for an Unforgettable Moment 6. Create Visual Slides 7. Give 'em a Show 8. Don't Sweat the Small Stuff 9. Sell the Benefit 10. Rehearse, Rehearse, Rehearse

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