Choice models in marketing : economic assumptions, challenges and trends

著者

書誌事項

Choice models in marketing : economic assumptions, challenges and trends

Sandeep R. Chandukala ... [et al.]

(Foundations and trends [R] in marketing, 2:2)

now Publishers, c2008

  • : pbk

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注記

Other authors: Jaehwan Kim, Thomas Otter, Peter E. Rossi, Greg M. Allenby

Includes bibliographical references (p. 77-88)

内容説明・目次

内容説明

Choice Models in Marketing examines recent developments in the modeling of choice for marketing and reviews a large stream of research currently being developed by both quantitative and qualitative researches in marketing. Choice in marketing differs from other domains in that the choice context is typically very complex, and researchers' desire knowledge of the variables that ultimately lead to demand in marketplace. The marketing choice context is characterized by many choice alternatives. The aim of Choice Models in Marketing is to lay out the foundations of choice models and discuss recent advances. The authors focus on aspects of choice that can be quantitatively modeled and consider models related to a process of constrained utility maximization. By reviewing the basics of choice modeling and pointing to new developments, Choice Models in Marketing provides a platform for future research.

目次

1 Introduction. 2 Perspective from Schipper (1991) and Brown (1993). 3 Selective review of research related to the role of financial analysts in capital markets. 4 Summary and Conclusions. References.

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詳細情報

  • NII書誌ID(NCID)
    BB01008814
  • ISBN
    • 9781601981646
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Boston
  • ページ数/冊数
    ix, 88 p.
  • 大きさ
    24 cm
  • 親書誌ID
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