Modeling marketing phenomena : a managerial perspective

Author(s)

• Montgomery, David Bruce
• Weinberg, Charles B.
• Marketing Science Institute

Bibliographic Information

Modeling marketing phenomena : a managerial perspective

by David B. Montgomery, Charles B. Weinberg

（Special report / Marketing Science Institute）

Marketing Science Institute, 1974

Note

From the autumn 1973 issue of the Journal of Contemporary Business

Bibliography: p. 25-27

Details

• NCID: BB01674248
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 27 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.2
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BB00470763