Principles of marketing : a global perspective

Author(s)

• Kotler, Philip

Bibliographic Information

Principles of marketing : a global perspective

Philip Kotler ... [et al.]

Prentice Hall, 2009

• : pbk

Note

Includes bibliographical references (p. [619]-639)

Details

• NCID: BB01696127
• ISBN:
  • 9789810679521
• Country Code: si
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Singapore
• Pages/Volumes: xxvii, 670 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.8
• Subject Headings:
  • LCSH : Marketing