BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson

著者

• Bartlett, Christopher A.
• Harvard University. Graduate School of Business Administration

書誌事項

BRL Hardy : globalizing an Australian wine company : a conversation with Steve Millar and Christopher Carson

produced by Christopher A. Bartlett

（Harvard Business School case video）

Harvard Business School Pub., c2005

ビデオレコード（ビデオ (ディスク)）

注記

Credits: Avid edited by Dolores Mullin

Summary: This program interviews both Steve Millar (Managing Director BRL Hardy) and Chris Carson (Managing Director of BRL Hardy Europe) about the process of 'brand building' and globalising the BRL Hardy wine market

DVD

詳細情報

• NII書誌ID(NCID): BB02189372
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 1 videodisc (ca. 22 min.)
• 大きさ: 12 cm
• 分類:
  • LCC : HF5415.12.A8
• 件名:
  • LCSH : BRL Hardy (Firm)
  • LCSH : Marketing -- Management -- Case studies
  • LCSH : Marketing -- Australia -- Case studies
  • LCSH : Wine industry -- Australia -- Case studies
  • FREE : Millar, Steve (Steve B.)
  • FREE : Carson, Christopher
• 親書誌ID:
  • BB02556032