Web 2.0 for business : learning the new tools
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Web 2.0 for business : learning the new tools
Wiley, c2010
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Summary: The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools. Includes engaging and challenging projects so readers can learn to put concepts to action. Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job
Includes index
内容説明・目次
内容説明
The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can learn to put concepts to action Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job
目次
Preface. Acknowledgements. Chapter 1 A Brand New Web. 1.1 What is Web 2.0? 1.2 What are the Major Components of Web 2.0? 1.3 A Brief History of Web 2.0. 1.4 Why is Web 2.0 Important? Chapter 2 Social Networking. 2.1What is Social Networking? 2.2 Getting Connected to a Social Network. 2.3 Social Networking Applications. 2.4 Other Social Networks. 2.5 What is the Future of Social Networking? Chapter 3 Blogging for Business. 3.1 What is Blogging? 3.2 Overview and Basics 3.3 How to Create Your Own Site. 3.4 Conclusion. Chapter 4 Wikis for Business. 4.1 What is a Wiki? 4.2 Major Wiki Sites 4.3 Common Features of Wiki Sites. 4.4 Business and Wikis. 4.5 How Do Wikis Make Money? 4.6 How is a Wiki Different from a Blog? 4.7 Conclusion. Chapter 5 Web 2.0 Media. 5.1 What is Web 2.0 Media? 5.2 How Popular is Web 2.0 Media? 5.3 Web 2.0 Media Sites You Should Know. 5.4 Web 2.0 Media: Business, Advertising, and Corporate Uses. 5.5 The Future and Growth Potential of Web 2.0 Media. Chapter 6 Forums. 6.1 What are Forums? 6.2 Other Forums That Might Be of Interest. Chapter 7 Collaboration. 7.1 What is Collaboration? 7.2 Collaboration in the Web 2.0 World. 7.3 Business Use of Collaboration Tools. Chapter 8 Virtual Teams and Collaboration. 8.1 Virtual Teams. 8.2 Managing Virtual Teams. 8.3 Telecommuting. 8.4 What is a Virtual Company? 8.5 What is Outsourcing? Chapter 9 Leveraging Web 2.0. 9.1 Web 2.0 Utilization. 9.2 Creatinga a Sustainable Web 2.0 Business Model. 9.3 Marketing with Web 2.0. 9.4 Protecting Yourself. Glossary. Index.
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