Corporate identity : making business strategy visible through design
Author(s)
Bibliographic Information
Corporate identity : making business strategy visible through design
Thames and Hudson, 1994, c1989
- : pbk
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Note
"First paperback edition 1994"--T.p. verso
Bibliography: p. 216-217
Includes index
Description and Table of Contents
Description
An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.
by "Nielsen BookData"