Sales promotion

Author(s)

• Neslin, Scott A.

Bibliographic Information

Sales promotion

Scott A. Neslin

（Relevant knowledge series）

Marketing Science Institute, c2002

Note

"Advancing the science of world class marketing" -- Cover

Includes bibliographical references (p. 71-89)

Details

• NCID: BB04350264
• ISBN:
  • 0965711412
• LCCN: 2003274341
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xvii, 98 p.
• Size: 23 cm
• Classification:
  • LCC : HF5438.5
  • DC22 : 658.8/2
• Subject Headings:
  • LCSH : Sales promotion
• Parent Bibliography ID:
  • BB04350253