Perceived quality of mobile services : a segment-specific analysis
著者
書誌事項
Perceived quality of mobile services : a segment-specific analysis
（Forschungsergebnisse der Wirtschaftsuniversität Wien, Bd. 18）
Peter Lang, c2007
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 166-186)
内容説明・目次
内容説明
The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations and service quality to mobile services, and identifies new trends in the mobile communication market. The book demonstrates to what extent service quality and adoption theories of consumer behavior literature explain the (repeated) usage of mobile services, and how the results differ by user segments. Apriori and a-posteriori segmentations provide detailed insights. The results indicate that it is important to consider (un)observed heterogeneity in explanatory models.
「Nielsen BookData」 より