Capitalizing on business innovation : leading CEOs on best practices for developing new strategies, innovating at all levels, and gaining an edge in the marketplace
著者
書誌事項
Capitalizing on business innovation : leading CEOs on best practices for developing new strategies, innovating at all levels, and gaining an edge in the marketplace
（Inside the minds）
Aspatore Books, c2009
- : pbk
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内容説明・目次
内容説明
Capitalizing on Business Innovation is an authoritative, insiders perspective on pioneering new company strategies that directly impact the bottom line. Featuring CEOs representing some of the top companies in the nation, this book provides best practices for leveraging innovation by encouraging original thought throughout the company. Driven by the desire to grow market share by creating a distinctive brand, these authors offer tips for establishing a vision for innovation, anticipating technology trends, and coaxing employees to think outside of the box. From encouraging risk-taking to determining tangible benefits, this book provides valuable insight for those looking to master the business of innovation. Highlighting the importance of forging a fresh path rather than following the competition, these authors demonstrate how to position your company as a unique player in the marketplace by instilling a culture of creativity. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the leading executive minds of today, as these insiders offer up their thoughts around the keys to enabling innovative techniques throughout the business.
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