Understanding global strategy
著者
書誌事項
Understanding global strategy
South-Western Cengage Learning, c2010
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注記
Includes bibliographical references (p. 483-492) and index
内容説明・目次
内容説明
Understanding Global Strategy is the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises, Segal-Horn and Faulkner cover globalization, networking, culture barriers and benefits, ethics and emerging economies to provide the complete introduction for today s global strategy courses.
Key learning features include:
Premium Case Studies a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations
Strategies in Action a wealth of shorter case studies to reinforce principles outlined in each chapter
Discussion Questions are provided at the end of each chapter to test knowledge and understanding, and provide a basis for group discussions and activities
This textbook is essential reading for all international or global strategy modules on advance undergraduate or postgraduate (particularly MBA) programmes, in addition to broader strategic management and professional courses.
目次
1 Introductory themes
PART 1 THE EXTERNAL WORLD
2 The nature of world trade
3 Globalization, anti-globalization and regionalization
4 Emerging economies
5 The information industries
6 Small is valuable: BOPs and SMEs
PART 2 THE CONTEMPORARY ORGANIZATION OF MNCs
7 Traditional MNC structure frameworks
8 How to organize MNCs: what matters now
9 Strategic networks and the virtual corporation
10 Co-operative strategies
11 Global mergers and acquisitions
PART 3 THE MODERN WORLD
12 Cross-border culture: barriers and benefits
13 Learning within MNCs
14 Global strategy in services
15 The ethical MNC
16 Reflections: final thoughts
PART 4 CASE STUDIES
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