Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context

書誌事項

Inducing resistance to persuasion : an attempt to extend inoculation theory to a marketing context

Goldstein, Larry Samuel

University Microfilms International, 1982

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注記

Thesis (Ph.D.)--City University of New York, 1982

"Dissertations on business management of main universities in America"--Container

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