Brand success : how the world's top 100 brands thrive and survive

著者

書誌事項

Brand success : how the world's top 100 brands thrive and survive

Matt Haig

Kogan Page, 2011

2nd ed

  • : pbk

大学図書館所蔵 件 / 全6件

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注記

"Rev. ed. of: Brand royalty : how the world's top 100 brands thrive and survive. 2004"--T.p. verso (CIP)

Includes bibliographical references (p. [290]-291) and index

内容説明・目次

内容説明

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success. With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.

目次

  • Chapter - 00: Introduction
  • Chapter - 01: Innovation brands
  • Chapter - 02: Pioneer brands
  • Chapter - 03: Distraction brands
  • Chapter - 04: Streamlined brands
  • Chapter - 05: Muscle brands
  • Chapter - 06: Distinction brands
  • Chapter - 07: Status brands
  • Chapter - 08: People brands
  • Chapter - 09: Responsibility brands
  • Chapter - 10: Broad brands
  • Chapter - 11: Emotion brands
  • Chapter - 12: Design brands
  • Chapter - 13: Consistent brands
  • Chapter - 14: Advertiser brands
  • Chapter - 15: Distribution brands
  • Chapter - 16: Speed brands
  • Chapter - 17: Evolution brands
  • Chapter - 18: The BRIC brands

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