書誌事項

Marketing theory and orientations

volume editor, Ravi S. Achrol ; contributors, John C. Narver ... [et al.]

(Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 1)

SAGE, 2012

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注記

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

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