Marketing theory and orientations

Author(s)

• Kotler, Philip
• Sheth, Jagdish N.
• Achrol, Ravi S.
• Narver, John C.

Bibliographic Information

Marketing theory and orientations

volume editor, Ravi S. Achrol ; contributors, John C. Narver ... [et al.]

（Legends in marketing, . Philip Kotler / series editor, Jagdish N. Sheth ; v. 1）

SAGE, 2012

• : HB

Note

ISBN for the subseries "Philip Kotler" (set of 9 v.): 9788132105190

Includes bibliographical references

Details

• NCID: BB08455457
• LCCN: 2011049085
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: lxv, 351 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC22 : 658.80092
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing research
  • FREE : Kotler, Philip, 1931-
• Parent Bibliography ID:
  • BB02660500