Corporate entrepreneurship : innovation and strategy in large organizations

著者

書誌事項

Corporate entrepreneurship : innovation and strategy in large organizations

Paul Burns

Palgrave Macmillan, 2013

3rd ed

  • : pbk

大学図書館所蔵 件 / 全5件

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注記

Previous ed.: 2008

Includes bibliographical references (p. 485-488) and indexes

内容説明・目次

内容説明

This leading core textbook, authored by a recognised authority on the subject, covers entrepreneurial transformation in larger organizations and shows how this can be achieved by building an organizational architecture that encourages creativity, innovation and entrepreneurship. Drawing together research from a number of business disciplines and combining this with numerous corporate examples, this innovative text explains how to create an organization that fosters entrepreneurship and how an entrepreneurial organizational structure manifests itself in different industries and companies. Written in a coherent and engaging style, this book offers an accessible combination of theory and practice that encourages students to approach the subject both critically and creatively. This is an essential textbook for students studying Corporate Entrepreneurship at upper undergraduate and postgraduate level on Entrepreneurship and Business & Management degree programmes. The book also caters for students of Entrepreneurship in Engineering and Technology Management departments, and for all those studying Strategy, Innovation and Leadership.

目次

PART 1: ENTREPRENEURSHIP.- 1 The entrepreneurial revolution.- 2 Entrepreneurial DNA.- PART 2: ORGANIZATIONAL ARCHITECTURE.- 3 Entrepreneurial architecture.- 4 Becoming an entrepreneurial leader.- 5 Constructing the entrepreneurial culture.- 6 Building the organization structure.- PART 3: MANAGEMENT.- 7 Managing the entrepreneurial organization.- 8 Encouraging intrapreneurship and corporate venturing.- PART 4: STRATEGY.- 9 Developing strategy.- 10 Creating competitive advantage in mature markets.- 11 Building value through acquisitions and diversification.- PART 5: CREATIVITY AND INNOVATION.- 12 Exploiting innovation.- 13 Generating creative ideas.- 14 The architecture of corporate entrepreneurship.

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