Electronic selling : twenty-three steps to E-selling profits

著者

    • Jamison, Brian
    • Gold, Josh
    • Jamison, Warren

書誌事項

Electronic selling : twenty-three steps to E-selling profits

Brian Jamison, Josh Gold, Warren Jamison

McGraw-Hill, c1997

  • : pbk

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

Written for business people, this text provides answers to the most common questions raised by marketers, Webmasters and anyone involved in handling transactions via the Web. It shows how to process orders, accept payment, avoid security pitfalls and more, by following a 22 step plan.

目次

  • Introductory concepts
  • success stories on the Net
  • how to beat the security bugagoo
  • electronic selling methods
  • how to succeed at E-selling
  • E-cash service providers
  • organizing your Web site for E-cash sales
  • getting started action plan - 22 steps to E-selling profits. Appendices: who to call
  • companies eager to help you jump into E-cash sales
  • today's search engines.

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