Events management : principles & practice
著者
書誌事項
Events management : principles & practice
SAGE, 2013
2nd ed
- : pbk
- タイトル別名
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Events management : principles and practice
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注記
"First edition published 2008"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Praise for the previous edition: 'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK
The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.
Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.
As well as updated examples and legislation, this edition introduces new chapters on:
Event entrepreneurship
Project management and financing
New Multimedia technology for events organisers
Sustainable festivals and events
Long term legacy and impacts
The future of the industry
An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.
This text is an ideal resource for undergraduate students who are studying Events Management for the first time.
目次
PART ONE: CONCEPT AND MANAGEMENT
Introduction to Events Management
Events Destinations and Management
Event Entrepreneurship
Human Resource Management
PART TWO: FINANCE AND LAW
Financial Management in the Events Industry
Costing, Pricing and Capital in Events Industry
Project Management and Financing
Legal, Security, Safety and Risk Management
PART THREE: MARKETING AND MEDIA
Event Sponsorship
Marketing Process, Communications and Public Relations
New Multimedia Technology for Events Organizers
PART FOUR: PREPARATION AND OPERATION
Events Assessing, Planning and Monitoring
Event Logistics: An Integrated Approach
Event Production, Design and Lighting
PART FIVE: EVENTS AND BEYOND
Sustainable Festivals and Events
Long-Term Legacy and Impacts
The Future of the Events Industry
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