Recall, recognition, and the measurement of memory for print advertisements

著者

• Bagozzi, Richard P.
• Silk, Alvin J.

書誌事項

Recall, recognition, and the measurement of memory for print advertisements

Richard P. Bagozzi, Alvin J. Silk

[Nabu press], [20--]

注記

Includes bibliographical references

Reprint. Originally published: Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1982

詳細情報

• NII書誌ID(NCID): BB13708267
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: [S.l.]
• ページ数/冊数: 42 p.
• 大きさ: 25 cm