Promoting green and social consumer behavior : insights and implications for contemporary marketing

著者

    • Winkler von Mohrenfels, Hannah

書誌事項

Promoting green and social consumer behavior : insights and implications for contemporary marketing

Hannah Winkler von Mohrenfels

(Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis, Bd. 362)

Verlag Dr. Kovač, 2013

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注記

Originally presented as the author's thesis (doctoral) -- Goethe-Universität zu Frankfurt am Main

Includes bibliographical references and index

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