How to succeed at retail : winning case studies and strategies for retailers and brands
著者
書誌事項
How to succeed at retail : winning case studies and strategies for retailers and brands
Kogan Page, 2009
- : pbk
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注記
Includes index
"First published in Great Britain and the United States in 2007 by Kogan Page Limited"-- T.p. verso
"First published in paperback in 2009" -- T.p. verso
内容説明・目次
内容説明
Who are the world's best retail brands? Is there a formula for success you can learn from?
How to Succeed at Retail helps you find the key factors that will make you successful. Building on the process introduced in the international bestseller Retailization, it begins by encouraging you to become 'retail obsessed' and to think strategically, creatively and operationally in a retail context. It then illustrates success in action with 25 winning international case studies that show you some inspirational ways forward. Fast-paced and accessible, it concludes with an operational methodology which can be applied to any and every business.
By introducing you to new ideas, winning cases and real tools, How to Succeed at Retail will help you to develop and implement an actionable brand vision. An accompanying website provides access to further case studies, strategies, tools and downloads.
Featured case studies: Apple; Assa Abloy; Bose; Courvoisier; Dyson; Easyjet; Gillette; Gooh!; Guiness; Hennes & Mauritz; Holland & Holland; Innocent; Karmaloop; Oliviers & Co; P Peroni; Red Bull; REI; Senseo; Starbucks; Superquinn; Tchibo; Whole Foods Market; Yoyamart; Zara.
目次
- Section - ONE: How to succeed by becoming REobsessed
- Chapter - 01: REsolving the big squeeze
- Chapter - 02: REflating the brand
- Chapter - 03: REassessing the shopper
- Chapter - 04: REconnecting to the shopper
- Chapter - 05: REevaluating the shopping experience
- Chapter - 06: REstorming the trends
- Chapter - 07: REcreating the brand message
- Chapter - 08: REflagging it
- Chapter - 09: REtrying again and again
- Chapter - 10: REstoring your ethics
- Section - TWO: How to succeed by winning
- Chapter - 11: The companies doing it right
- Chapter - 12: Becoming a retail phenomenon
- Section - THREE: How to succeed operationally
- Chapter - 13: A source of light
- Chapter - 14: REtailizing the brand
- Chapter - 15: Postscript... eat or be eaten!
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