Multinationals in Latin America : case studies

著者

    • Liberman, Leonardo
    • Garcilazo, Sergio
    • Stal, Eva

書誌事項

Multinationals in Latin America : case studies

edited by Leonardo Liberman, Sergio Garcilazo, Eva Stal

（The AIB-LAT book series / series editor, Leonardo Liberman）

Palgrave Macmillan, 2014

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The book deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. The cases focus on business processes, settings and organizational behavior in Latin America.

目次

Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy Case 2: Beauty Competition in Central America: Zermat v. Avon Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way Case 6: A Chef's Dream Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World Teaching Notes TN Case 1 TN Case 2 TN Case 3 TN Case 4 TN Case 5 TN Case 6 TN Case 7 TN Case 8

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