The changing roles of advertising
著者
書誌事項
The changing roles of advertising
（Research, . Advances in advertising research ; v. 4）
Springer Gabler, c2013
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注記
Revised and extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) in Stockholm, Sweden in June 2012
"European Advertising Academy" -- Cover
Includes bibliographical references
内容説明・目次
内容説明
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme "The changing roles of advertising". The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
目次
The Roles of Advertising.- The Faces of Advertising.- Reception of Advertising.- Perceptions of Advertising.
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