Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Author(s)

• Kim, W. Chan
• Mauborgne, Renée

Bibliographic Information

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

W. Chan Kim, Renée Mauborgne

Harvard Business Review Press, c2015

[Expanded ed.]

Note

Includes bibliographical references (p. [263]-270) and index

Details

• NCID: BB18908660
• ISBN:
  • 9781625274496
• LCCN: 2014032847
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxviii, 287 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.153
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : New products
  • LCSH : Market segmentation