Sell 5 : trust-based professional selling

書誌事項

Sell 5 : trust-based professional selling

Ingram ... [et al.]

Cengage Learning, c2017

[5th ed.]

  • : Student ed. with online

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注記

Cover title

Includes index

内容説明・目次

内容説明

Learn Principles of Selling YOUR Way with SELL 5! SELL 5's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, SELL Online allows easy exploration of SELL 5 anywhere, anytime - including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what's important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

目次

1. Overview of Personal Selling. 2. Building the Trust and Sales Ethics. 3. Understanding Buyers. 4. Communication Skills. 5. Strategic Prospecting and Preparing for Sales Dialog. 6. Planning Sales Dialog and Presentations. 7. Sales Dialog: Creating and Communicating Value. 8. Addressing Concerns and Earning Commitment. 9. Expanding Customer Relationships. 10. Adding Value: Self-Leadership and Teamwork.

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詳細情報

  • NII書誌ID(NCID)
    BB21603242
  • ISBN
    • 9781305662094
  • LCCN
    2015959492
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Boston, Mass.
  • ページ数/冊数
    vi, 250 p., 10, 10 leaves of plates
  • 大きさ
    28 cm
  • 分類
  • 件名
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