Entrepreneurship in the Arab World : ten case studies

著者

    • American University in Cairo. El-Khazindar Business Research and Case Center

書誌事項

Entrepreneurship in the Arab World : ten case studies

El-Khazindar Business Research and Case Center

American University in Cairo Press, 2016

大学図書館所蔵 件 / 4

この図書・雑誌をさがす

注記

Includes bibliographical references

内容説明・目次

内容説明

This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia). Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion. This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.

「Nielsen BookData」 より

詳細情報

ページトップへ