The business of children's entertainment
著者
書誌事項
The business of children's entertainment
Guilford Press, c1998
- : pbk
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注記
Includes bibliographical references (p. 167-181) and index
内容説明・目次
内容説明
For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialization of children's popular culture--the creation of a material world of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment.
目次
Children Become Consumers. Children Become Audiences. The Industries: Television and Toy. Case Studies: Smurfs and He-Man and ThunderCats. Alternatives. The Media Marketplace. International Expansion. Consequences.
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