ID:DA0083479X
London. Institute of Marketing
Chartered Institute of Marketing
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by John E. Mulvaney
Institute of Marketing c1969 Marketing management series
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edited by I.G. Anderson ; in cooperation with the Institute of Marketing
C.B.D. Research 1969
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research and compilation by E.B. Groves
Published for the Institute of Marketing by Marketing House Publishers 1965 U.K. market intelligence no. 1