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volume editor, Paul Busch ; contributors, John F. Gaski ... [et al.]
SAGE 2011 Legends in marketing . Shelby D. Hunt / series editor, Jagdish N. Sheth ; v. 1 . Marketing theory
: HB
Available at 21 libraries
Paul S. Busch, Michael J. Houston
R.D. Irwin 1985 The Irwin series in marketing